MANILA, Philippines – Most women will probably do anything to achieve that lighter and fairer skin. As they say, women with light complexion are prettier, a moot or sometimes a fact that is hard to contend.
However, people should know that not everything they apply on their bodies is good and beneficial. Skin whitening is a multi-billion dollar business globally and pharmaceuticals have taken advantage of this undying obsession of men and women to defy aging and stay attractive.
The biggest concern on product like these is the excessive amount of bleach, acid, mercury and even the worst bleaching agent that can cause harm than good.
However, one reliable brand can proudly say that it is safe, affordable and most effective without the damaging whitening elements — Kojie-san.
Kojie-san, the pioneer in kojic soap, is probably the hottest whitening soap available in almost every supermarket today. From a single soap inspired by the sinuous Japanese skin, Beauty Element Ventures Inc., (BEVI) it has created revolutionary products that changed many loyal users perspective in life and found confidence in their awakened beauty.
BEVI’s Kojie-san has proven its efficacy in lightening the skin. Since it’s introduction to the market in 2006, KOjie-san has always been to true and honest to its promise — effective, safe and quality lightening products that contain high-grade kojic acid.
It’s phenomenal growth in the market not only in the Philippines but in other parts of Asia, Middle East and Europe is a strong indication that Kojie-san is the brand to trust when it comes to lightening products that contain kojic acid because Kojie-san only uses high-grade quality kojic acid.
Some Kojie-san products that suit the need of health and beauty-conscious Filipinos include body wash for men, sun care for children, anti-aging facial moisturizer for both sexes, cellulite control soap and several others. The company is unrelenting in developing new products that are safe, affordable and authentic.
There are more than 30 other whitening soap available in major and minor outlets, all competing to gain the customer’s acceptance but Kojie-san has managed to stay ahead of everyone despite their conservative advertising efforts. Although its owners believe in the power of a proper marketing campaign, but it also believes that credibility is more important.
In short, it is as good as advertised. It is true to what is says about its products. The testimonial of its users and patron is its sole marketing platform or vehicle. It was launched 9 years ago without fanfare, without the help of any media, not even on facebook or any other social media.
“We are thankful to our customers who have been very loyal and have been with us all these years, we just feel that it is our duty to remind them and the public in general to be really careful in buying their beauty products because there are people who want to take advantage of their situation by counterfeiting our brands, you’ll be amazed even the packaging is virtually the same,” says BEVI marketing head, Tricia Gregorio.
Gregorio cautions the public not to be lured by products that bank on the signature look of Kojie-san and to be sure that they are buying the original kojic soap in the market, this is what she has to say, “Kojie-san is manufactured and distributed only by Bevi. They need to check out the packaging, don’t buy it if it looks dubious.” ADVT