Weaving stories of distinct lifestyles, memorable beginnings, and perfect endings.
This is what happens behind the steel structures and boulders of every development by Empire East Land Holdings Inc., whose thrust has been to deliver a “canvass” where residents are given all the necessary tools, and a free hand to draw their own tales of happy ever afters.
“The seeds that we plant and the kind of lives and memories that our residents are able to create in every home or structure that we build, serve as an anecdote of just how good life can be in an Empire East development. Such anecdotes allow us to weave wonderful stories of life, serving as an inspiration for the company to continuously do better in every development,” explained Empire East president and CEO Atty. Anthony Charlemagne C. Yu.
“This has always been our goal and this is what makes us different. Empire East is a brand deeply in touch with the humanity of its customers. We are committed to continuously come up and deliver new and better ways of life by tapping into what the market really want and need, now and in the future,” Yu added.
Over the last two decades, Empire East Land Holdings was able to build landmark residential communities that have transformed the urban and suburban landscapes.
It has also introduced over the past years new and innovative concepts such as township developments that seek to create a harmonious neighborhood, and to uplift the quality of living experience for its residents.
Currently, the property firm controlled by Filipino tycoon Andrew Tan specializes in the creation of residential communities for the middle-income market segment, and in the sale or lease of commercial and industrial spaces.
Indeed, in building communities, improving lives, and ultimately, transforming the landscape, Empire East plants the seed of a story for each customer it serves.
“Communicating the humanity of our brand was a key component of our marketing initiatives. We linked the stability of the Empire East name to universal values such as family cohesion, a sense of community and an innate desire for the good life. Our developments, created to uplift the quality of future residents’ everyday experiences, are undoubtedly in service of human connections,” Yu explained.
And there seems to be no stopping Empire East in continuing to pursue such a phenomenal service.
Empire East, whose continued growth has been anchored on solid foundation and sound fundamentals, has committed to continue tapping new areas for expansion; innovate to differentiate from the rest of the pack; meet the market head on with relevant and responsive products; and keep the company accountable when it comes to customer service and satisfaction.
“We aim to leverage our resources and strengths in a much- improved economic environment this year. Empire East has many milestones in the making, and our growth aspirations can only be achieved through the support of our shareholders, business partners and customers, as well as the concerted efforts of the men and women that make up the company’s workforce,” Yu further claimed.
According to Yu, Empire East will continue to push for integrated urban-based township developments that are transit-oriented, as these communities do not just symbolize connection and mobility. They also forge precious linkages and offer a more efficient way to move around, he added.
“Empire East vastly changed the real estate scene when it first launched its transit-oriented developments (TODs) in rapid succession. Today, the reception for these projects has hardly waned, making the TOD category a continued bright spot in the industry,” Yu further said.
Here are four Empire East projects whose location, layout design and amenities have enabled its residents to weave their own set of unique stories to share.
Pioneer Woodlands
Pioneer Woodlands was put up to enable people to experience the seamless balance between modernity and nature.
For this particular project, Empire East created a custom environment with a design centered on integrating natural elements and modern sensibilities that is both aest
Add to that is Pioneer Woodlands’ instant link to the MRT- 3 Boni Station along Edsa, which positions residents at the center of the north and south, thus allowing them to easily go from one exciting destination to another.
The units, whose cuts range from 20.50 to 61 sqm, were also designed to appeal to young urban professionals and to students who have active and driven lifestyles. They are the so- called city adventurers who need to be out and about in the city, or those with office responsibilities that require close proximity to the city and yet, they aspire for that soothing calm that a laid back, nature- centered lifestyle brings.
Pioneer Woodlands’ entire development is lined with pathways and sitting areas, and has a swimming pool, playground, gym and garden, as well as a two-storey retail arcade meant to provide residents comfort, convenience and enjoyment.
Given all the benefits that can be had from this stress- free and nature-inspired development, Pioneer Woodlands is indeed a wise and practical buy for potential homebuyers seeking for the ultimate in wellness, convenience and comfort.
Rochester 
The Modern Asian-themed The Rochester is strategically located along Elisco Road in San Joaquin, Pasig City.
Designed with a mixture of chic and rejuvenating amenities, The Rochester provides residents access to a lifetime of relaxation, amusement and leisure.
With the fully constructed clubhouse and the complete array of indoor and outdoor amenities, the resort vibe of The Rochester, is undeniable.
Allowing residents to create stories of close connections, The Rochester offers a variety of vibrant outdoor amenities that continue the vein of upscale recreation. Surrounding the centerpiece 25-meter-long lap pool and children’s pool is a children’s playground, gazebo, basketball/tennis court, jogging paths and pocket gardens.
Add to that is the residents’ easy access to a property administration office, business center, convenience shop and laundry pick-up station within the development.
With a large part of the community set aside for open spaces and greenery, getting truly connected to oneself and to others becomes an everyday privilege.
Complementing the insightfully planned play zone are condominium units in a wide range of layouts. On offer are onebedroom suites; a suite with two or three bedrooms; and bi-level suites, whose cuts range from 24.20 sqm to 93 sqm.
Kasara
The six-tower Kasara project is the latest offering of Empire East, where homeowners will be given that rare privilege to discover a true paradise within the heart of the city.
As it was inspired by a water theme park, this 1.8-hectare development brings a distinctive vacation feel to everyday living. From its sparkling water features and an infinity pool to a 24/7 mini-bar and lounge, homeowners are sure to find ways to cool off. A nearby basketball court and pathway meanwhile encourage healthy activity while being surrounded by nature.
According to Empire East, about 65 percent of the Kasara community is dedicated to greenery, wide, open spaces and water-oriented amenities.
More privileges meanwhile await future residents given the development’s fun podium amenities, including pocket pools, jogging paths, gazebos and putting greens. Facilities such as the gym, bar, day care center and library have also been provided for added comfort and convenience.
With spacious units ranging from studios to two-bedrooms, Kasara brings a sense of balance and calm to life after a long day at work. Indeed, at Kasara, residents can look forward to creating stories of everyday fun.
Little Baguio Terraces
For a student to perform exceptionally well in school, a safe and comfortable home set amid an environment that’s conducive for long and tedious study hours will be crucial.
One such development that promises to deliver these necessities is Empire East’s Little Baguio Terraces.
Strategically located along N. Domingo Avenue and Aurora Boulevard near San Juan’s Greenhills district, Little Baguio Terraces boasts of amenities and facilities that would make every student’s life a breeze.
The said development is expected to allow students to focus on their school work and still find time to catch up on their hobbies and other activities as well.
With its location, students need not bear with the long hours of traffic. Apart from its easy access to public transport and major roads, Little Baguio Terraces has the advantage of being just minutes away via bus or jeep from Manila’s university belt, where prestigious academies for higher learning such as Centro Escolar University, San Beda College, Far Eastern University, University of the East and the University of Sto. Tomas can be found.
The ease of commute enjoyed by residents extends to the Katipunan area, where the University of the Philippines-Diliman and the Ateneo de Manila University are located. Exclusive schools for secondary education such as La Salle Greenhills, Xavier School, Immaculate Conception Academy, St. Paul College, Poveda College and Lourdes School can also be reached in minutes.
Little Baguio Terraces is also located just right in between J. Ruiz and Gilmore Stations of the LRT-2 train line, making the commute to the east and west districts of the metro even more convenient.
The project also has its own day care center, thus making early learning accessible to children living at Little Baguio Terraces. Here, qualified preschool teachers instruct young wards in the basics of reading, writing and counting.
A total of 1,226 condominium units in four of the project’s six residential towers have been made available to customers who consider it a privilege to own a San Juan address and a mobile lifestyle.
Two- and three-bedroom homes, whose sizes range from 30 to 60 sqm, are meanwhile paired with amenities for diversion and relaxation. A swimming pool, sunbathing lounge, children’s pool, spa, playground, landscaped area with benches, gym and day care center are all hosted at the first level of Towers 1 and 2. Nearby shopping centers, restaurants and malls meanwhile provide students with alternative hangouts.
Indeed, stories of learning and excellence await at Little Baguio Terraces. ADVT.