Why Is Everyone Dressing Up Like David Beckham in His Latest Fashion Ad?

What is the V-Day weekend like without everyone’s favorite heartthrob David Beckham?

The former football star features once again in a new H&M campaign video where everyone cops his style, pronto:

The ad is for Modern Essentials, a range of menswear picked out by David Beckham for H&M. True to its name, the collection is made of pieces that a man can wear every day. Perhaps you can choose a few pieces for the men in your life as a Valentine’s gift?

Modern Essentials will be available in all H&M branches this Feb. 18.

Photos courtesy of H&M