Much has been said of the millennial generation: We’re spoiled, entitled, lazy—the list goes on. But one thing we can’t be accused of is being apathetic. (That’s a classic Gen X-er trait, sorry to say.)
Demonstrating their sense of compassion in concrete terms are actress, model and TV host Isabelle Daza, and chef, restaurateur and blogger Erwan Heussaff, who have collaborated with New York-based Kiehl’s to raise money for the Payatas Orione Foundation.
Isabelle and Erwan have actually visited Payatas to see firsthand how dire the living conditions are in the garbage dump. In fact, Isabelle herself is a regular, since one of her aunts is active with organizing charity drives in the area. The Payatas Orione Foundation feeds over 600 malnourished children annually.
As an Early Childhood Education graduate from De La Salle University, Isabelle feels passionate about helping children in need. “They’re the future,” she says. “If we don’t take care of them, what’s going to happen in the long run?”
Erwan—an International Business degree-holder specializing in the hospitality industry—believes in helping others live a healthy lifestyle. “I support children mainly because I feel like they’re the only ones who are extremely innocent in this world,” he says.
Kiehl’s Gives is the global platform that the company uses to push forth its altruistic endeavors—from helping fight HIV/AIDS to providing assistance to children’s causes and environmental preservation.
Annually, Kiehl’s raises funds and awareness for its philanthropic pillars by partnering with influential celebrities such as Brad Pitt, Alicia Keys, Julianne Moore and Pharrell Williams to develop programs and create limited-edition products that benefit charitable organizations around the world.
Common vision
The beginning of any Kiehl’s collaboration is simple: It starts with a common vision to support community-building initiatives.
This June, the company pushes its advocacy further by encouraging millennials to give back as it launches the Start It Right with Kiehl’s campaign in the Philippines.
Together, Isabelle and Erwan designed limited-edition packaging for the Kiehl’s Ultra Facial Cream featuring their very own artworks.
One of Kiehl’s best-selling formulas, the Ultra Facial Cream is clinically proven to hydrate the surface of the skin as well as improve overall skin quality.
With four bottles being sold per minute globally, it is the ultimate 24-hour skin hydrator and has been tested at the roughest and coldest of conditions.
For every sale of the Ultra Facial Cream, Kiehl’s will donate 100 percent of net proceeds to its chosen organization, the Payatas Orione Foundation.
Through Kiehl’s, Isabelle and Erwan, underprivileged kids age two to eight years old will benefit from a Supplemental Feeding Program in which one full meal will be provided for them every day of the week.
The goal is to help kids grow physically and mentally, preparing them to get proper education and, eventually, allowing them to help their families rise from poverty.
Through the campaign, millennials will be able to take care of themselves and others. Because when it comes to life decisions and skincare, it’s always best to #StartItRightwithKiehls.