This year, Michael Kors offers its customers a fresh look at Mother’s Day with a gifting campaign starring fashionable mom and model Alessandra Ambrosio, and her seven-year-old daughter Anja.
The campaign leads with black-and-white photographs, video and Instagram Boomerangs showing warm, private moments between the pair. Lensed by renowned photographer Pamela Hanson, the images perfectly capture the sentiment of the holiday.
Photographs are accompanied by heartfelt, share-worthy, calligraphy-style phrases about motherhood.
The images and words are part of an online gift guide featuring a carefully curated selection of items, from luxurious matching handbags in two sizes (perfect gift idea for mothers and daughters) to polished laser-cut sneakers and the latest fragrance—gifts a stylish mother would most certainly appreciate, all under the MICHAEL Michael Kors line.
In the Philippines, Michael Kors is at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati and Shangri-La Plaza Mall.
