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BEAUTY ALERT!

Your first look at Benefit’s insane new brow collection

The brand just announced a massive collection with new products and updated favorites
Benefit Cosmetics' all-new brow collection

Benefit Cosmetics’ all-new brow collection

Great-looking brows aren’t exclusive to the genetically blessed anymore. With the right product, anyone—male or female—can have a pair of gorgeous arches. After all, those collective strands of hair over our eyes, insignificant as they may seem, can spell the difference between looking fierce or blah.

Benefit, whose line of makeup was designed to serve as quick and easy fixes for everyday beauty woes, is insanely serious about brows. Their brow specialists undergo rigorous training on how to properly shape and groom eyebrows, and each country even has a National Brow Artist (here in the Philippines, it’s Celina Fernandez; book an appointment with her if your brows are in need of salvation).

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They recently announced a massive brow collection: nine products that address different brow dilemmas, from skimpy arches, patchy brows, to barely-there squiggles.

Each product was designed with high-performance formulations, specially-designed applicators, and smart shades for foolproof application that anyone can do. All the product shades have been numbered according to shade range so you can mix and match products and know instantly which shade family you should pick from each product type.

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Meet the new products and what they can do for your brows:

ka-BROW!

ka-BROW!

ka-BROW!

What it does: This cream-gel product comes in six different shades that lets you build color for a soft look or a more dramatic arch. The 24-hour, waterproof formula ensures your brows stay on point the whole day.

How-to’s: Detach the brush from the cap and use it to glide across brows. Use the pointed end of the brush for finer strokes and the broad side to blend.

 High Brow/High Brow Glow


High Brow/High Brow Glow

High Brow/High Brow Glow

What it does: This highlighting pencil brightens the brow bone to give it a lifted appearance to make your eyes look younger and more awake. Choose between High Brow (linen pink matte) or High Brow Glow (champagne pink with fine shimmer particles)

How-to’s: Apply under brow bone, following the arch of your brow. Blend.

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Ready, Set, Brow!

Ready, Set, Brow!

Ready, Set, Brow!

What it does: This clear gel sets and shapes unruly brows. Its custom-molded wand and 24-hour staying power formula resists flaking while giving you long-lasting control over your brow hairs.

How-to’s: Brush product onto brows. Use it on its own for a casual look or use as a finishing touch after shaping for a more polished look.

Precisely, My Brow Pencil

Precisely, My Brow Pencil

Precisely, My Brow Pencil

What it does: This ultra-fine pencil helps to fill in the gaps between your brows. The super-thin pencil allows you to easily create hair-like strokes.

How-to’s: Fill in the blanks on your brows using light strokes and blend with the spoolie brush on the opposite end of the pencil to blend.

3D BROWtones

3D BROWtones

3D BROWtones

What it does: Subtle shimmer in this highlight gel helps you create 3D brows—this is perfect for women with highlighted hair who needs to create an in-between shade for brows that aren’t too dark or too light.

How-to’s: Brush gel onto brow hairs and use the comb tip of the brush to apply gel on the narrower part of the brow.

Goof Proof Brow Pencil

Goof Proof Brow Pencil

Goof Proof Brow Pencil

What it does: This triangular pencil has a sharp, fine end that allows you to create hair-like strokes, while the broad end of the pencil lets you fill in sparse and uneven brows faster. The tapering head of the pencil also lets you define the tail end of your arches in one swipe.

How-to’s: Fill in brows using the flat end of the pencil and fill in gaps with hair-like strokes using the tip. Blend with the spoolie brush on the opposite end.

Browvo! Conditioning Primer

Browvo! Conditioning Primer

Browvo! Conditioning Primer

What it does: Keratin and soy proteins help restore brows and make them look thicker, healthier and fuller with continued use.

How-to’s: Click pen once and apply the clear gel on brows. You can use it as a primer before applying your color products or use it as a conditioner and apply before going to bed.

Brow Zings

Brow Zings

Brow Zings

What it does: Like Gimme Brow, Brow Zings gets a facelift with new packaging and an updated foldable dual-ended brush so you can get a better grip while applying the wax/powder duo.

How-to’s: Use the tweezers to remove any strays. Shape and define brows with the wax using the angular brush. Fill and set your shape with the complementary powder.

Gimme Brow

Gimme Brow

Gimme Brow

What it does: This brow-volumizing fiber gel adds microfibers to brow hairs to create fuller brows that look natural. Where there two shades before, Benefit adds a second shade (no. 3) and renames the light/medium shade to 1 and the medium/deep shade to 5.

How-to’s: Use the brush to build up and fill in brows to your liking. The water-resistant, long-wearing gel is buildable so you can go from Kendall Jenner brows to Lily Collins in just a few swipes.

Benefit’s brow collection will be available beginning July 2016. Book a brow grooming and shaping appointment with their specialists by calling a Benefit boutique. Benefit boutiques are located at Rustan’s Makati (553-0967), Greenbelt 5 (729-9854), Rustan’s Shangri-La Plaza (633-4636), Trinoma (949-4653), SM Mall of Asia (804-0551), Alabang Town Center (779-8994), BGC Central Square (736-8942). Follow them on Facebook: https://www.facebook.com/benefitcosmeticsphilippines/

Follow them on Instagram/Twitter@BenefitBeautyPH 

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