Since 2003, CLEAN has been an innovator in the world of fragrance that works from a simple and eco-conscious philosophy. A pioneer of simple and eco-conscious perfumes, CLEAN believes in sustainable beauty.
Greg Black, the President of Fusion Brands USA, the multi-national boutique luxury beauty firm that produces the line, shares the power of CLEAN. “CLEAN is a ‘non-perfumed’ perfume loved by those who don’t want an overpowering scent, and for those who don’t want to make a statement when they walk into a room. But they want to smell good for themselves and the people close by,” he explains.
The scent of CLEAN was initially inspired by a bar of soap, but has since evolved to evoke simple and very familiar memories. They remind you of warm cotton, clean linens, and fresh towels being pulled out from the dryer. These classic fragrances from the original House of CLEAN line have garnered their own cult following. But CLEAN has imagined new scents for the new generation. In its latest incarnation, the brand introduces CLEAN Reserve.
For this new line, CLEAN Reserve introduces nine fragrances made from the perfumers’ reserve collections. In the same way that winemakers have their favorite, well-protected vinos, CLEAN has its own distinguished artisanal oils and blends made from higher quality ingredients. “These help to create potent blends that leave a more lasting impression,” explains Blank.
In addition to elevating the art of perfumery in its newest line, CLEAN renews its commitment to producing perfumes through more sustainable and responsible processes. Whether it’s ensuring to replenish natural resources, harvesting and planting more responsibly, or supporting the communities and farmers by protecting their livelihoods, CLEAN abides to its promise of being an eco-conscious brand.
In fact, its partner manufacturing facilities are all 100% solar powered, ensuring that CLEAN is able to lower its carbon footprint to protect the earth. In addition, all product packaging, from the box to the cellophane, is biodegradable and recyclable – even the alcohol used for the perfume base is corn derived.
CLEAN Reserve is making a choice to change the way we “experience” fragrance. Enjoy the simplest pleasures in life through fragrances that leave you feeling fresh, rejuvenated and ultimately CLEAN.
CLEAN Reserve retails for P4,600, and is available at SM Makati, SM Aura, Rustan’s Shangri-La and Rustan’s Makati.
For more information, visit www.cleanreserve.com and follow Twitter: @clean_reserve, Instagram: @cleanreserve, and Facebook: www.facebook.com/cleanreserve. ADVT