The beauty industry is like an election. Familiar name brands get the biggest market share. But there are some that get overlooked. Educating the public may be a good start, and so I would like to share some brands worth a try.
Areum
Drawn from ancient Korean tradition, Areum believes that beauty is aligned with the ebb and flow of nature.
Areum has an array of age-defying skincare with patented formulas and vital organic extracts (blueberry, pomegranate, gingko, rice ferment and mulberry) that will fit into one’s daily regimen.
The brand pioneered PTD-technology that allows nutrients to penetrate the deepest layer of the skin.
Algenist
After studying over 10,000 strains of microalgae, Algenist has come up with a way to check the natural aging process.
Its skincare products are dedicated to replenishing, nourishing, hydrating and moisturizing the skin, with results delivered in as short as 24 hours.
The secret lies in its primary ingredient: Microalgae Oil—the same oil that is rich in Oleic Acid (Omega 9), which is naturally stripped away from the skin as we age.
L’Occitane Men
For working gentlemen, travel back to the rich natural lands of Provence and find a fresh, earthy surrender in L’Occitane’s new Cedrat collection.
Known by its distinct citrus undertones and infused with the same cultivating ingredients that shepherds and farmers use in pursuit of bountiful harvests, Cedral skincare products remind one of a certain rawness: that masculine calm in the fields, and perhaps, that rarity found in the unexpected blend of the seasons.