Great news for TOMS fans: The brand has opened an Adora pop-up at the ground floor of Greenbelt 5.
“We’re really trying to give everyone a different way of shopping,” said Dimples Balaguer-La’O, president of Swim Philippines Inc., the country’s TOMS distributor. “We’ll be here for three months and then we move upstairs to our permanent space on the second floor. I really look forward to a longer future with Adora. I really appreciate their partnership.”
The pop-up shop is a great place to shop for TOMS shoes, bags and eyewear, and participating in the brand’s One For One Movement, which promises to provide shoes, safe childbirth and eyesight care for people in need for every product sold. “We give in more than 70 countries globally for shoes and then more for sight, water and safe birth. In Asia, we give in the Philippines, Thailand, China, Cambodia, India, Vietnam… We also give in the United States, in South Africa,” said Betty Ho, TOMS Asia-Pacific regional marketing director.
Those curious in TOMS coffee will also get the chance to try it at the TOMS Adora Pop-Up. “We’re gonna be serving free coffee for the next week so anybody can drop by and get a taste of TOMS coffee,” said Dimples. “We welcome people to sit around and let us share the TOMS story with you.”
The space will also be used to launch special collections and collaborations, starting with the Keith Haring Collection which is now available in stores.
TOMS partnered with the Keith Haring Foundation and is celebrating Haring’s artistic legacy with a stellar collection of footwear and eyewear. Haring was known for democratizing art, making it accessible by bringing it to the subways and streets in New York in the ’80s. With this collection, TOMS does the same thing—bringing Keith’s iconic art to the streets with shoes and sunglasses.
TOMS has a lot more in store this year. It has more collaborations coming up and three branches opening—at UP Town Center, the 30th, and Alabang.
