More than just being a developer, Empire East is, first and foremost, a home builder.

While the difference may not be as apparent, there is a fine distinction that separates what being a property developer and a home builder meant—crucial roles that Empire East has successfully took on over the past two decades as seen in how the company has evolved today.

While a real estate developer’s tasks usually revolved in building and turning over high quality, modern, and intricately designed skyscrapers meant to impress and lure potential buyers, a home builder’s goal meanwhile is to ensure that such structures would not only serve as mere shelters, but a comfortable sanctuary that will further enhance one’s quality of living and will provide a place where individuals and families can create lasting memories.

Being both, according to Empire East, is what has set them apart from competitors, as the company has always prided itself for being a home builder that has provided not only roofs above their heads, but upgraded lifestyles for families and deserving individuals.

“Empire East is driven by a strong passion and desire to provide not only decent affordable homes but also to create a sanctuary where families can build wonderful memories that they can carry with them even after many years have passed. Through our home developments, we hope to make our residents appreciate the value of spending quality time with their families. We want every Empire East home to be the very foundation where values are taught and learned,” said Empire East President and CEO Atty. Anthony Charlemagne Yu.

“The company believes that to create a better world means to provide everyone a fair opportunity to gain access to a basic right such as housing. And this is what we have been doing over the last two decades when we started to provide Filipinos structurally sound and world-class developments that allowed them to achieve that perfect balance. We at Empire East are truly proud to say that more than just a company that builds skyscrapers, we create homes that serve as sanctuaries where one can truly relax and indulge in life’s simple pleasures,” Yu added.

Yu further stressed that as a home builder committed to a mission of bringing real change in the business of building homes, Empire East has ensured that their “responsibility to its customers does not end with the turnover of a unit as this is merely the beginning of an even more daunting task.”

Fair opportunity

Since its inception in 1994, initially as a unit of Megaworld Corp., Empire East has managed to build a number of landmark, mixed-used developments targeted for the mid-market sector, a more diverse group of potential buyers yearning to own a piece of the so-called “affordable luxury.”

By constantly feeling the pulse and keeping up with the ever changing needs of a dynamic Philippine real estate market, Empire East was able to come up with a wide portfolio of property projects, and carve a niche in this particular market segment. It has since gained the nod of the other well-respected players in the industry and become the top-of-mind-choice of the discerning buyer.

“As a top-of-mind choice among homebuyers, Empire East’s success could largely be attributed to the company’s genuine desire to respond to the needs and preferences of our clients and the desire to help individuals attain that comfortable and relaxed lifestyle they long deserved,” Yu claimed.

“And this is also the very inspiration that drove the company to sustain our desire to continuously conceptualize and construct world-class, high quality homes in the most strategic locations in Metro Manila. And what further makes an Empire East development a more practical investment would be the highly commendable terms of payment it created and introduced to the market,” he further noted.

 

Industry trailblazers

As such, it is no longer a surprise if Empire East is being deemed by some quarters as one of the real estate industry’s trailblazers when it comes to uplifting the lives of the hardworking individuals.

Its portfolio of property developments, which boast of key amenities, strategic locations, well-thought out design and layout, is not only considered as wise investments for homebuyers and investors alike, but is also expected to help build better world for Filipinos who aspire to live a life of quality, comfort, and convenience.

These projects, at the same time, serve as a solid testament to the company’s long-standing commitment to provide quality home choices.

By going beyond the norms and exceeding the market’s expectations, the company made homebuyers realize that comfort, quality and convenience need not be compromised and that these don’t always have to command a steep price.

More importantly, Empire East also made individuals realize that everyone deserves to have access to a decent home where individuals thrive and where families unite to create lasting memories.

“Our goal is to ensure that every homeowner is satisfied and has access to life’s little joys that’s why we don’t scrimp on amenities as we know how crucial it is in creating livable, sustainable communities. The features and amenities that we incorporate in our developments are the ones that help define the enviable quality of life of most of our homeowners,” Yu said.

“And just like what I would always say, many real estate companies can easily put up stunning, towering structures with impressive façades, but there are only a handful developers like Empire East that would reward individuals with that feeling of immense satisfaction and genuine fulfilment,” Yu concluded. ADVT.