Nike’s Unlimited campaign continues with the launch of the Nike Unlimited Stadium, where runners can compete in a race against themselves.
Designed in the shape of the sole of the Nike LunarEpic Low Flyknit, the 200-m running track in Bonifacio Global City is lined with LED screens, letting the runners’ digital avatars run alongside them. The avatars grow depending on how fast the runners go, motivating them to run harder and faster than before.
Open until Aug. 21, the Unlimited Stadium challenges Filipinos to unlock and unleash their potential through different running challenges.
“The Unlimited Stadium is designed to encourage people to push beyond their limits,” said Bulbul Khera, senior director for marketing, Nike Southeast Asia.
On Aug. 20, 4 p.m., Nike will be hosting a Ladies Night at the Unlimited Stadium, where Nike+ Run Club coaches and Nike+ Training Club trainers will be leading workouts. (Sign up at https://www.nike.com/ events-registration/event?id= 59004)
Nike’s Unlimited Stadium is located at 32nd corner 19th St. BGC. It will be open every day, 4-10 p.m., until Aug. 21. Visit www.nike.com/manila; call 4634814.
