South Koreans can’t help but be infatuated over Pokémon-inspired pastries.
This month, doughnut-and-coffee titan Krispy Kreme spruced up customers and Pokémon Go players with delightful Pikachu, Squirtle and Pokéball doughnuts.
Its success of “catching” people’s sweet cravings made the doughnuts one of the most “food-porned” confections on social media sites Instagram and Twitter.
크리스피 크림에서 포켓몬 도넛 사먹어 봤다.캐릭터 재현도는 꽤 높은편? pic.twitter.com/oEkFtLdmWK
— 다인의 편의점이것저것_채다인 (@totheno1) September 26, 2016
크리스피 크림 한정판 '포켓몬스터 도넛' 3종 실물 사진 https://t.co/wKlNHOrn1H #포켓몬스터 pic.twitter.com/NUYwREfsAR
— 위키트리 WIKITREE (@wikitree) September 27, 2016
READ:Pokemon-inspired pastries try to ‘catch’ players’ sweet cravings
Customers can bite a Squirtle for 2,000 won (P87), a Pikachu for 2,500 won (P 109), or Pokéball for 1,800 won (P79) each. A “Pokémon Dozen” can be ordered for 15,000 won (P658).
It is not the first time a South Korean shop dazzled customers with pastries inspired by the viral smartphone game. Last month, Dalmiin Baking Studio marketed mouth-watering cookies of Pikachu shelled inside a savory Pokéball and drizzled in chocolate syrup. Gianna Francesca Catolico
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