Banana Republic has named international style icon Olivia Palermo as its first women’s global style ambassador.
Through the partnership, Palermo will be integrated throughout Banana Republic’s global marketing through 2017.
Palermo brings a fresh perspective to the versatile lifestyle brand focused on contemporary classics.
“We are thrilled to collaborate with Olivia to bring her signature, versatile style to the Banana Republic customer,” said Lexi Tawes, SVP Global Merchandising & Digital, Banana Republic. “She leads such a full, modern lifestyle that our customers relate to and admire. Nobody makes it look more effortless than Olivia.”
For her part, Palermo said: “I’ve always admired Banana Republic as a go-to for versatile, sophisticated styles and I’m so honored to be the first women’s style ambassador. Being able to express my creativity and style with what I wear has always been a big part of my life. Banana Republic makes it so easy to create a wardrobe with quality classics that transition across each season.”
Banana Republic is located at C1 Bonifacio High Street Central, Greenbelt 5 and Shangri-La Plaza. Visit facebook.com/BananaRepublicPhilippines.
