Smart Launchpad names the next big Pinoy content creators | Lifestyle.INQ

OCTOBER 27, 2022

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Two singers and a vlogger were the top winners of Smart Launchpad, a search for the country’s most promising content creators.

MJ Labenia, Lesha Litonjua and Tops Unay got to own their passions and show their talents to the world. As part of their prize to the competition, which is the first of its kind in the Philippines, they will be going to Los Angeles to collaborate with international star and YouTube creator Filharmonic. They also won a Samsung prize pack that contains Samsung Galaxy S7 Edge, Samsung Gear 360, and Samsung VR.


Mary Joy Labenia
Mary Joy Labenia
Lesha Lintonjua
Lesha Litonjua
Tops Unay
Tops Unay

They were chosen from 100 finalists out of 1,537 entries from all over the Philippines.

Smart Launchpad is a talent search and content creation program that encourages the youth to showcase what they do best–whether it’s singing or dancing, doing make-up tutorials, sharing travel tips or making people laugh.

To demonstrate its fast and efficient Internet, Smart took its Launchpad Upload Stations to different malls and schools all over the country. At the stations, content creators could make their entries on the spot and upload them on YouTube.

Not your typical talent search

The winners were chosen after a three-day event that included workshops and talks facilitated by YouTube and social media experts like Carlo Ople, Enrique CuUnjieng and Frank Aldana. YouTube creators and category experts Nicole Andersson, Michelle Dy, Pualo Infante, and Moria dela Torre also shared their knowledge through more intimate breakout groups.

Participants got valuable tips on how to understand and build their YouTube audience, how to monetize their channel, how to use a Samsung 360 camera, and other aspects of their craft.

Additional details about this first-of-its-kind event will be released next week.

Follow SMART on social media @LiveSmart for updates. #OwnIt