A night of self-expression, fashion, music and prizes defined the launch of Inquirer To be You’s “Street Style” book, held on Dec. 10 at the Samsung Hall of SM Aura Premier in Taguig.
SM Youth Ambassador LA Aguinaldo and student model Hannah Locsin emceed the event.
In a reversal of roles, fashion models sat as guests in the audience while students walked the ramp—showcasing the six trends featured in the book: denim, K-Pop and J-Pop, quirky, preppy, sneakerheads and prints.
The student-models—composed of basketball players, swimmers, cheerleaders, and medicine students—were given the freedom to style themselves based on the trend assigned to them, but some also got help from the To be You team, headed by Candy Quejada.
Bench and The SM Store sponsored some of the outfits that represented the trends. Converse provided the shoes for the sneakerhead segment.
The launch was also an interactive event. To be You artist Kar Victoriano sketched the OOTDs of guests, while Look Style Awards 2016 Accessories Category finalist Rups Cruz and To be You artist Don Mikel Fumar drew mural art spontaneously.
Capsules depicting the six trends were set up for the guests to pose for selfies.
Christmas came early for some lucky guests, as hosts handed out raffle prizes and best-dressed awards courtesy of O+ USA, Converse, Swatch, as well as Coloud headphones from Digital Walker.
DJ Aids Cajayon and indie band Jensen and The Flips provided live musical entertainment.
The “Street Style” book launch kicks off To be You’s youth empowerment campaign through self-expression.