Bulgari designed the first Serpenti watches in the 1940s. These evolved into shapely, supple Serpenti Tubogas. Using this tubular technique, produced entirely without soldering, the piece denotes the sensual curves of a woman.
Bulgari embodies the monumental passions of its home city, Rome. For the 2016/2017 brand campaign, Bulgari celebrates its very Roman personality—glamorous, opulent, exuberant, daring—as living like a Roman is living larger than life. Masterpieces of volume, vision and vibrancy, Bulgari’s designs are unmistakably distinctive and unapologetically bold.
With its structures, people and landmarks, Rome defines the very idea of magnificence. Romans embody their city’s individual sense of style, joy and brazen authenticity; this is the Bulgari attitude, expressed in everything the jeweler creates.
Reveling in the Roman state of mind, Bulgari enjoys a hedonistic, vivacious approach to design that yields vibrant creations, earning it the title of Jeweler to the Stars.
For the 2016/2017 brand campaign, Bulgari honors the elegance of Rome and the allure of Roman women, as embodied by model Lily Aldridge. Sensual yet dramatic, courageous yet refined, Bulgari is able to capture, embody and reflect the beautiful spirit of Rome.
To commemorate the millennium, the first B.01 ring was born in 1999. Respective designs have been created from the coveted collection, such as diamond pavé B.zero1 or the B.zero1 Perfect Mistake ring, featuring three different shades of gold.Serpenti necklaceNecklace with pink tourmalines, amethysts, emerald beads, round bead-cut tourmaline, red spinels and pavé-set diamondsIspirazioni Italiane earringsDivas’ Dream jewels are carved of precious gems, the signature emblem recalling the mosaic shapes of Roman bath tiles.Sensual, sinuous and exotic, the head-over-tail Serpenti Scaglie parure is hypnotic in its colorful femininity. Inspired by a 1960s design, the vibrant snake heads stare with precious gemstones.Bulgari Lucea watchSerpenti Seduttori necklace in white gold with brilliant-cut sapphire, round and pear-shaped rubies, round-shaped sapphires, and baguette and pavé diamondsWhite-gold high jewelry piece featuring emerald beads, sapphire beads, buff top-cut emeralds, buff top-cut sapphires, brilliant-cut diamonds, and pavé diamonds along its iconic Diva shape
