Chinese actor, Li Chen, and Chinese actress, Fan Bingbing, will front the 2017 Chinese New Year campaign of H&M (Hennes & Mauritz).

Commemorating their 520 days together (520 means “I love you” in Mandarin), the power couple kick-starts its first campaign together on January 19, 2017 by unveiling an image from the campaign shot by renowned fashion photographer, Chen Man. The collection will be launched exclusively in nine markets in Asia: Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

“Chinese New Year is one of the most important holidays on the lunar calendar, and what better way to celebrate the season than with your loved ones? I’m so excited to be fronting H&M’s Chinese New Year campaign together with Fan Bingbing. We hope that the warmth and joy from the campaign shoot by Chen Man will resonate with our fans,” says Li Chen.

“I am very happy to front H&M’s 2017 Chinese New Year campaign with Li Chen. During the Spring Festival, everyone wants to stand out in style when the streets are awash in auspicious red. We hope our campaign with H&M will bring the Year of Rooster alive in style to different cities of Asia,” says Fan Bingbing. #HM2017CNY #lunarnewyear

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