Swatch’s new Spring-Summer 2017 collection is inspired by the insatiable flow of #instapassport photos, Tumblr travel blogs and Pinterest destination photos that define current culture.
The first theme, A Traveler’s Dream, captures this desire for adventure through a color palette and designs inspired by open maps, blank journals, luxurious travel and the allure of the open road.
Remember airmail? With a red, white and blue striped loop, Par Avion is reminiscent of the old airmail envelopes. The light-blue dial features a printed paper airplane and is wrapped in a matte light-blue plastic case. The matte light-blue silicone strap uses navy print to show the airmail flight path.
Go To Gate is a boarding-pass-inspired watch made for the frequent flyer. It features a white dial with black print and a matte white plastic case. The white silicone strap wraps up the boarding pass theme with a red printed airplane and black printed boarding details. The white loop features red and blue print and is paired with a matte white plastic buckle. The watch comes in a special tear-off sleeve.
The sun-brushed black dial of Orangio features an orange printed index and day-date window at 3 o’clock. A matte black plastic case blends into a matte black silicone strap, orange silicone loop and matte orange plastic buckle.
Helikit, meanwhile, is a helicopter-inspired watch. A white dial with a black printed helicopter rotor is wrapped in a matte gray plastic case. The matte gray silicone strap is printed with a black helicopter model set design and highlighted by a red silicone loop and matte red plastic buckle. A paper helicopter model set is included in the special packaging.
The white dial of Piste Noire features a black print index, SuperLuminova printed hands and a date window at 3 o’clock. A matte black plastic bezel with white print sits atop a matte white plastic case. The structured double injection silicone strap is white with a black stripe down the middle. The sporty 3D look is finished off with a white silicone loop and matte white plastic buckle.
Laser Track has a sun-brushed black dial with white and green print, SuperLuminova printed hands and a date window at 3 o’clock. A matte black plastic bezel with green print is mounted on a matte black plastic case. A structured double injection strap is one part black silicone and one part green silicone. The look comes with black silicone loop and matte black plastic buckle.
Reminiscent of classic luggage, the sun-brushed aluminum dial of Materassino is designed with sparkling drill points in a stitch pattern. The gold-printed cross-stitch continues down the matte white silicone strap to the white plastic buckle.
Soukaina has the perfect blend of sport and style. A sun-brushed, gold-colored dial features three chrono subdials, a white print index, SuperLuminova printed hands and a date window at 3 o’clock. The engraved bezel is made from polished stainless steel with gold-colored PVD, paired with a matte white structured rubber strap, white rubber loop and a polished stainless steel half buckle with gold-colored PVD.
The adjustable polished stainless steel bracelet of Sparklance is adorned with multicolor crystals. The sun-brushed silver-colored dial is wrapped in a polished stainless steel bezel with clear crystals and housed in a polished stainless steel case.
Persienne has a sun-brushed silver-colored dial with white print, housed in a polished stainless steel bezel and case and presented with an adjustable polished stainless steel bracelet with white resin.
A Traveler’s Dream theme is at Swatch at SM Megamall, Glorietta 1, Greenbelt 5, TriNoma, Alabang Town Center, SM Mall of Asia, SM City North Edsa, SM Southmall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place Ermita, Sta. Lucia East Grand Mall, Ayala Center Cebu, SM City Cebu and SM City Bacolod.
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