Light-calibrating lenses, double bridges and metal profiles from Ray-Ban
Philippine Daily Inquirer / 02:21 AM March 05, 2017
This season, Ray-Ban explores colors, shapes and functionality while keeping its brand DNA. Innovative lens technology, cutting-edge metal profiles, sleek double bridges and distinctive clip-on lenses for optical frames are the focus for Spring-Summer 2017.
State-of-the-art Chromance lenses calibrate the light so colors are more vibrant and clearer. Six layers of antireflection maximize contrast for more texture and contour while also eliminating glare and reducing eye strain. Ray-Ban pairs trendy flash-colored Chromance lenses with high performance and street-style models.
The return of the Signet
Created in 1953, the Signet is one of the most recognizable icons of Ray-Ban. This year, the brand reinvents the Signet with distinctive compact metal profiles, high definition details and unique shades. Embodying the brand campaign #ItTakesCourage, this new Signet highlights the brand’s fearless ability to redefine its trademark shapes.
The Signet’s modern square sun shape features a flat bar construction, a double bridge and horizontal pin-stripe laser in gold, shiny black and silver paired with flash and classic lenses. This distinctive style offers unisex appeal and is available in both sun and optical frame styles.
Ray-Ban welcomes back the clip-on era with its Round, Clubmaster, and classic-shaped clip-ons made with light, transparent nylon fiber and super fine metal frames paired with flash gradient and signature lenses. They have an array of color and shape combinations to complement one’s frame.
Ray-Ban is distributed in the Philippines by Branded Lifestyle Inc., which represents the largest and finest global eyewear brands in the country today. Since the 1980s, the company has been involved in the retail and distribution of prestige and luxury eyewear brands in the market.
Ray-Ban is available in leading department stores and optical stores nationwide.