Liza Soberano is the new Sunnies girl | Lifestyle.INQ

OCTOBER 27, 2022

Top Los Angeles photographer Emman Montalvan flew in from LA to shoot the campaign recreating the Hollywood vibe.

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“I’m so happy to be part of the cool and stylish Sunnies Team. It’s a dream come true! I’ve been using Sunnies for quite some time now, and it’s just amazing how I’m now the face of this brand alongside someone I admire a lot, Georgina Wilson. I can’t wait for what Sunnies has in store for me and for all their avid consumers this summer!” said Soberano.
Creative director Martine Cajucom described the campaign: “We’ve all been stalking Liza’s photos for years and itching to see her photographed in a way that feels current and fresh. When we heard she was a fan of the brand and posted a photo wearing Sunnies, we knew it was a perfect fit. We flew in our bestie photographer Emman Montalvan who shot our past campaigns, and also shot for Teen Vogue and other brands we love like Reformation. The shoot turned out amazing. We all literally fell for the girl on TV…”

Georgina Wilson, Sunnies’ marketing director, said: “Liza is gorgeous. We love her at Sunnies so when we found out that she loved Sunnies too, it was a done deal. I was very excited to see how the shoot would turn out with the team, who I think is the best in the industry. We can’t wait to show everyone what we’ve come up with. I think it’s some of Liza’s best work yet as an endorser and she thinks so too!”

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