Mountain Dew’s latest campaign, Dew Nation, is an attempt at inspiring “Dewds” to get out there and live their passions first-hand. It’s not about nailing the tricks or being in the spotlight, but about doing what you love and that feeling of accomplishment you get for doing it yourself.
From June 30 to July 2, Mountain Dew will give you the opportunity to let loose and join the excitement of the Dew Nation HQ in Bonifacio Global City. Challenge yourself and join extreme sports and several other exhilarating activities.
Mountain Dew will be putting up a gaming tent where hardcore enthusiasts can play for hours on end in intense PvP scenarios, or just chill in a single-player game of their choice.
The soda brand will also be bringing in professional bikers and skateboarders from its Dew Crew to pull off their sickest tricks in what could possibly be the wildest local exhibition of the year.
Spot some of your idols and swap some tricks and hints with pros and newbies alike.
At the center of the event is an all-terrain vehicle track. Race with fellow Dewds or set personal records with every lap, whatever ensures you get your personal need for speed.
Lastly, top off the night with a rave courtesy of Mountain Dew’s DJs and performers. Lose yourself to the music and jump along to the beat.
Whether you’ve been a Dewd your whole life or just want to try something new, be sure to stop by Dew Nation and have a good time by getting your adrenaline fix with the Dew Crew.
See how other Filipinos “Do It, Feel It,” and share your experiences by following @inqtobeyou on Instagram and Twitter, and use #DoItFeelIt, #DewNation and #ToBeYOUxDew.
Sony PlayStation 4, GoPro
Send in your most astonishing adrenalin rush-inspired pictures and videos and have a chance to win Sony PlayStation 4s, GoPros, skateboards and other wicked Mountain Dew merch in the weekly draws.
An all-expense-paid extreme group activity, one-year supply of Mountain Dew products, GoPro Hero 5 and exclusive Dew Merchandise await the winner of the grand draw.
Everyone’s invited to join so there’s no excuse to miss this truly epic one-of-a-kind event and promo.
Winners will be drawn randomly and posted on the To be You Facebook page.
Follow @MountainDewPH on Facebook and Instagram.
Visit us on Instagram To be You; Facebook: To be You; e-mail inq.tobeyou@gmail.com