LOOK: ‘Dogs as employees of the week’ unknowingly creates buzz for small business owner | Lifestyle.INQ

OCTOBER 27, 2022

Image: Facebook/@JosephsenHardwoodFloors

A single tweet led a small business in southern New Jersey to gain 5,000 likes and several five-star reviews on Facebook in just a day.

The company Stairfaces and Josephsen Hardwood Floors is managed by American Fred Josephsen Jr. His grandfather John founded it in 1928 and his father Fred Sr. continued the business in 1958.

In keeping up with the times, the company has a Facebook page where services are posted.

Recently, his son Dill tweeted about a special feature of the company’s posts, the employee of the week:

The tweet quickly went viral and has over 250,000 favorites and 89,000 retweets.

Dog lovers flocked to the page to discover other wonderful employees of the week, whom Fred Jr. dubs as “Great girl” or “great boy”:

As a fair employer, Fred features other animals too:


But sometimes his employees sleep on the job:

After seeing an uptick in interest, Fred welcomed employees of the week fans with a post:

People have also expressed admiration for Fred’s workmanship, and many from around the United States and abroad wish they could hire the affable hardwood specialist.

After a writer called it a “brilliant marketing idea,” Dill said it was “more of a love for animals” that led his dad to share the photos.

He also clarified that his dad has no employees save for himself, so there are no hard feelings from humans who may feel they aren’t being recognized. JB


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