Toby’s Sports, the multibrand sports retailer in the Philippines, has a new ad campaign to promote the healthy lifestyle message. It has also improved its e-comerce presence.
Its new “We Got This” campaign shows one’s desire to find success in whatever sports or fitness activity one undertakes.
Centerpiece video demonstrates the mental and physical challenges—from an aching, callused body to a state of frustration and self-doubt—and how overcoming these is the high point of the success story.
“When you take on a new challenge or set a new goal for yourself in the realm of sports and fitness, you encounter several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going. It tells them that as the leader in the sports industry, Toby’s Sports is not just here to provide them with the right gear, but to also give them the support they need to succeed. Simply put, we have their backs every step of the way,” said Toby Claudio, president of Quorum International Inc., the parent company of Toby’s Sports.
Aside from Toby’s physical stores, there’s also www.tobys.com, the retail chain’s e-commerce store, said Claudio.
“With this new online store, we can now cater to their sports and fitness needs 24/7.”