Tuesday, October 23, 2018
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Gap for Good proves sustainable fashion could be done

Since 2014, its suppliers have saved more than 750 million liters of water
/ 06:28 AM August 18, 2017

Selected Gap denim washes now incorporate certified plant-based fabric softeners to help eliminate
hazardous chemicals.

As part of the Gap for Good initiative launched in 2016, Gap is stitching together programs and partnerships to reduce the environmental impact of denim manufacturing. It starts with two important components: water and cotton.

Building on Gap’s commitment to water conservation, Gap designers are finding ways to save water and reduce pollution through the design choices they make—while staying true to the look and feel of denim. For example, selected Gap denim washes now incorporate plant-based fabric softeners certified by the USDA as BioPreferred, a positive step in the effort to eliminate hazardous chemicals and protect the health of workers and waterways.


Since 2014, Gap Inc.’s suppliers have saved more than 750 million liters of water.

Cotton is essential to the Gap business. It gives the iconic 1969 denim the strength and comfort it’s known for. Cotton also supports the livelihoods of millions of people around the world. That’s why Gap has joined the Better Cotton Initiative (BCI) to partner on sustainable cotton farming initiatives worldwide.


From farm worker training, to water conservation and chain of custody traceability, using Better Cotton reinforces Gap’s commitment to sustainable production of the world’s most important natural fiber.

Gap for Good for women

Gap for Good products like the Women’s Vintage V-Neck Tee is made with 100-percent cotton that feels like your favorite worn-in shirt. It can be paired with the Sculpt True Skinny, made with premium stretch 1969 denim and smart denim wash techniques.

Men can slip into the Slim Vintage Wash Stretch Khaki pants that come in five colors.

Founded in San Francisco in 1969, Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.

Gap’s collections are designed to build the foundation of modern wardrobe —all things denim, classic white shirts, khakis and must-have trends. Gap includes Women’s and Men’s apparel and accessories, GapKids, and babyGap collections.

Gap is exclusively distributed in the Philippines by Casual Clothing Retailers, Inc., a member of SSI Group, Inc. Follow @GapPhilippines on Facebook or Instagram; visit www.gapinc.com.


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TAGS: Gap, Gap for Good initiative, water and cotton
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