Moda Mindanao, the longest- running fashion design competition in southern Philippines, returns this year to SM Lanang Premier in Davao City tomorrow, Aug. 20, 3 p.m.
The annual event celebrates unpublished original fashion designs with contemporary interpretations of Mindanao culture and artistry.
On its 12th season, Moda Mindanao’s theme is “Demi-couture: Fashion in the Age of Technology.” This aims to bring Mindanao fashion to a new summit, embracing the use of technology to preserve, develop and promote southern culture and aesthetics.
The design competition is a key fashion component of a bigger SM Supermalls campaign called Festive Mindanao. The campaign focuses on local culture with Mindanao malls as venues for cultural and artistic endeavors.
“Moda Mindanao is fueled by the passion of young fashion designers and SM Supermalls supports promoting innovation and artistry in fashion in the south,” said Russel Alaba, SM Supermalls AVP for marketing in Mindanao.
The event will feature 11 designers: Pete Bryan Jabel, Mark Joseph Sayad, Kian Deocariza, Jan Rey Legada, Mark Suralta Pabon, Gelmar John Buyan, Keith Wilton Piz, Klevin Remoto Bartolaba, Jethrolouie Sebastian, Raymond Umpa and Ryan Jhey Hermo.
They will compete in two categories: Prêt-à-Porter for Women, and Evening Wear for Women.
The use of patterns, inspired by Mindanao tribes, is crucial in producing garments. Fabrics, which bear digitally printed Mindanao patterns, are provided to the young designers.
The Moda Mindanao panel of judges is composed of magazine editor and stylist Pam Quiñones, stylist and Herman & Co. creative curator Bea Constantino, and stylist and Inquirer To be You editor Luis Carlo San Juan.
Inquirer To be You is the official media partner of Moda Mindanao. Follow on Twitter @InqToBeYou and @SMLanangPremier for updates.