TAKING off from last year’s successful anti-aging campaign, “Kiss Aging Goodbye,” the Watsons team has come up with a more wholistic push that takes into account both visible and hidden signs of aging.
“Last year, over 70 percent of the brands that participated came from the skincare category,” said group marketing manager Karen Fabres.
For this year’s “Time to Renew” campaign, there are hair care products designed for specific hair concerns, as well as ingestible vitamins and supplements.
“We have a three-pronged approach this year,” said Viki Encarnacion, Watsons’ marketing director. “Restore your beauty, revitalize your hair and recharge your health.”
Participating products include Pond’s, Olay, L’Oreal, Belo, Celeteque, Neutrogena, Snow, St. Ives, Suave, Bellic, Glutamax, Shulammite soap, Cosmo Skin and Nivea Men Creme for skincare; Tresemme, L’Oreal, Dove and Moringa for hair care; and Cosmo Cee, Poten-Cee, Met Tathione, IVI Collagen, Myra E, Stresstabs, Belo Glutathione, Snow Caps and Kilo-off for the ingestible supplements.
Every P500 single receipt purchase of any participating product entitles SM Advantage, BDO Rewards or PriMo cardholders to a raffle entry. Prizes include pampering packages at The Spa, full-year gym memberships at Fitness First, and overnight wellness packages at The Farm at San Benito.
Watsons “Time to Renew” campaign runs until the end of September.