7 decades of producing perennial fashion, 7 decades of catering to the wandering spirits. Join Wrangler as they celebrate their 70th year in the industry with a global advertising campaign and fresh anniversary collection; influenced by their iconic, revolutionary denim and authentic retro looks that took the 1970s by storm.
Wrangler was the definitive denim brand for teenagers back in this style-setting decade; so the anniversary collection has been artfully inspired by the brand’s notable archive finds– reinventing the most popular ‘70s styles for today’s young spirits with a passion for life and all of its adventures.
With its retro feel, Wrangler has come up with a rainbow logo– a symbol of confidence, exuberance, and freedom, traits that are intrinsic to Wrangler’s brand’s persona. In this collection, trademark Wrangler basics are back and are better than ever. The label has tapped into the editorial ‘70s imagery for inspiration and has re-launched the vintage Kabel font logo. It also includes bold, colourful tees that feature variations of the iconic ‘70s Wrangler rainbow, and signature staples in vibrant hues with the iconic retro seventies cuts.
As we explore the collection, we rediscovered the different fits of jeans and other bottom wears both for men and women. There are the regular and tapered fits for men, and retro straight silhouettes, seventies flares, and pin-up shorts for women. The ‘70s collection denim comes in authentic stone washes and brighter shades of blue. And to complement this, the ‘70s Wrangler rainbow is printed on tees and sweatshirts. Even the hems are given a new burst of life with a fun rainbow or golden selvedge.
Wrangler’s 70th year anniversary is celebrated with a premium collection for men that pay homage to the iconic brand designs and silhouettes. This is, indeed, nostalgia at its very best.
Reliving the ‘70s era through retro-filled ambience and activities, Wrangler unveiled the ‘70s collection last August 24 at the Green Sun, Makati. It was a nostalgic night of fashion, filled with rainbows, flares, and the complete ‘70s package. The event was in partnership with Heineken Philippines, Lollipuffs Cotton Candy, and Fujifilm Philippines.
Still, Wrangler continues to be renowned and praised for being inspiring, progressive and always in tune with the ever-changing needs of its fashion-forward customers.
About Wrangler
Wrangler has been creating stylish, well-made denim since 1947. Our belief has always been that clothing should be designed to fit the needs of the people wearing it. That’s why we embarked on a quest more than 70 years ago to create the best jeans, jackets, and shirts for the free-spirits. While our products have evolved for today’s denim lovers, our commitment to innovation, expert craftsmanship, original style, and the American spirit remains the same.
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ADVT