Fabletics Footwear. Image: Courtesy of Fabletics/PRNewsfoto via AFP Relaxnews
Fabletics makes footwear debut
AFP Relaxnews / 02:37 PM September 21, 2017
Kate Hudson’s athleisure brand Fabletics is putting its best foot forward this fall, with a debut shoe collection.
The brand has launched 11 footwear pieces for women, covering slip-ons, booties, lifestyle sneakers and high tops, with color palettes focusing on staple neutrals of black, white, navy, grey and olive hues. Lightweight materials and flexible constructions have been used for maximum comfort, with memory foam soles and breathable mesh featuring throughout, while faux suede finishes and zipper details make for a fashion-forward finish. The capsule collection is available exclusively for the brand’s VIP members.
“We are thrilled to expand the Fabletics brand into another new category with the launch of footwear, which is being introduced in direct response to feedback from our members,” said Adam Goldenberg, co-CEO and co-founder of TechStyle Fashion Group. “Our goal at Fabletics is to bring women everything they need to live an active lifestyle, and with our new footwear collection, they can easily outfit themselves in fully styled head-to-toe looks.”
Hudson co-founded Fabletics in 2013, with the aim of offering high-quality activewear for women at an accessible price point, and the brand has since grown rapidly to include more than one million member customers from across eight countries.
The Fabletics footwear assortment is now available in the United States, Australia, Canada, Germany, Spain, France, United Kingdom and Netherlands on Fabletics.com, priced from $39.95 (about P2,000). JB