The visible effects of aging such as crows’ feet, dark undereye circles and sagging skin can be dispiriting in a society that puts a premium on youth.

While it’s a fact of life, it’s one we can address by limiting sun exposure, getting enough sleep and staying away from cigarettes and second hand smoke. We can also help address these concerns by using targeted skincare.

Collagen is the most abundant protein found in everything from our bones, muscles and tendons to our blood vessels, skin and digestive system. As we mature, however, this previously plentiful protein starts to degrade which then leads to loss of skin’s elasticity.

Collagen by Watsons is a complete skincare collection from Korea that has been dermatologically tested and proven to help boost the skin’s natural collagen levels.

It is designed with Tri-Collagen Complex, a unique formulation of three collagen molecules working in synergy to penetrate the deeper layers of the skin. It helps purify and regenerate skin cells ultimately improving elasticity.

 

“Collagen is a critical nutrition of the skin to keep it healthy and youthful,” said Viki Encarnacion, Watsons marketing director. “Most brands have only one type of collagen.”

Collagen by Watsons has different categories that address specific skin concerns: moisturizing, whitening, anti-aging and for oil control.

“Each range has a set of products for the face and other parts of the body—perfect for regimen building,” she said.

 

Different ranges

The Nourishing range has a collagen boosting system that helps improve skin elasticity to keep it moisturized, firm and supple.

Collagen by Watsons’ White Regeneration is the brand’s whitening range whose Penta Lucent system helps reduce dark spots and help prevent melanin formation.

The Skin Renew range helps repair and restore skin cells for firmer and younger looking skin.

For that dewy (not oily) look, Collagen by Watsons’ HydroBalance range has Smart Water Channel that infuses water deep into the skin, keeping it hydrated. It helps lock in moisture to keep skin feeling fresh, soft and smooth.

“Two of our bestsellers are the Nourishing Facial Cream and Body Lotion,” Encarnacion said.

“The Facial Cream provides long-lasting moisturizing effect leaving one with an ultra radiant complexion. The Body Lotion nourishes the skin to keep it soft, smooth and firm.”

 

For many Filipinos, vitamin E—in ingestible pill or topical cream forms—is the first line of defense against the visible signs of aging.

Encarnacion is fully aware of this.

“We believe that Vitamin E, being an antioxidant, remains to be part of the antiaging arsenal. But, shoppers have developed a strong consideration for collagen as a complementary product to prevent or reverse signs of aging,” she said.

Aside from the Collagen by Watsons skincare ranges, the leading health and beauty retailer also has ready-to-drink collagen and collagen supplements from Watsons Generics.

“We are positive that we can meet the market’s demand for collagen-based products,” Encarnacion said.

 

SM Advantage Card members get 40 percent off on selected Collagen by Watsons products purchased until Nov. 22. Visit https://m.me/CallOnCollagen.

 

 

 

 

ADVT.