The video caption simply said, “Dads, try to hold back your tears.” But the opposite reaction happened as hundreds of thousands of the 5 million viewers commented, reacted, and shared their sentiments about the video. In a span of only 24 hours, the video has already garnered more than a million views online.
The heart-warming story of a father narrating his feelings about his beloved daughter growing up before his eyes struck a chord with netizens from far and wide.
Tes Aranda, Director for Resorts Marketing and Branding for City Of Dreams Manila, had this to say, “The father-daughter bond is so special that no one can match it. Filipinos are very family-centric. So this story was crafted to perfectly pinch the heart of the Filipinos.”
This is the first time City of Dreams Manila has done a video of this nature. Created, directed, and produced by Keyframe Inc., the video was a fresh take on showcasing City of Dreams Manila’s event venues.
“This video gives a different take on City of Dreams Manila as a brand. We are overwhelmed that millions of people gave their positive reception to this story. As we all know, human truth cuts deep,” said Tom Eugenio, President and Chief Executive.