Luxury goods firm suffers backlash over choice of 25-year-old Cara Delevingne as face of ‘anti-aging’ products | Lifestyle.INQ

OCTOBER 27, 2022

Screen grab from Instagram/@dior

Most beauty products with “anti-aging” guarantees usually feature older models with youthful appearances beyond their years.

French luxury brand Christian Dior SE, or Dior, took the unconventional route, tabbing 25-year-old model and actress Cara Delevingne as the face of its anti-aging brand.

Last week, Dior unveiled its “Capture Youth” line through social media, which promised to “correct all visible signs of aging to reveal a radiant youthful beauty.”

However, the photo of the totally wrinkle-free “Suicide Squad” actress didn’t sit well with netizens, who believed the brand should have gone for better appropriation.

Shortly after the ad went online, Twitter was ablaze with comments expressing confusion and sarcasm, among others.

Screen grab from Twitter
Screen grab from Twitter

As of this writing, Dior has yet to release a statement regarding their selection. /ra