K-pop boy band BTS has had a stellar year, breaking into the Top 40 on the United States singles chart for the first time and scoring a performance at the American Music Awards this November. Now, it seems the boy band is ready to make its move on the beauty industry.
The seven-member group has teamed up with K-beauty skincare brand Mediheal on a range of sheet masks, Allure reports. And the brand has taken to Instagram to reveal a sneak peek at the collaboration, which comprises a series of four different dual-mask packs with packaging featuring the brand.
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The packs were set to debut at the BTS live concert in Seoul on Dec. 8, before launching officially on Dec. 19. A further post featuring the band’s member Jin suggests that each group member may also be allocated their own mask: “Meet Worldwide Handsome #Jin’s recommended face mask on Dec. 19th! Please wait for a few more days with a mask everyday!”
Mediheal is a South Korean beauty brand, which earned a reputation for its skincare products and diverse mask range, including ampoule masks, charcoal mineral masks and healing masks.
The BTS collaboration is a social media coup for the brand. The boyband counts more than 21 million followers over Twitter and Instagram combined. JB
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