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‘Jane Walker’ gets the spotlight in special Black Label bottles

By: - Content Strategist
/ 06:04 PM March 01, 2018

Image: Johnnie Walker

Liquor brand Johnnie Walker will be releasing special-edition bottles that  feature a female figure instead of the traditional striding man.

Dubbed the “Jane Walker Edition,” the limited-edition bottles will be released in celebration of Women’s History Month and International Women’s Day in March, according to a statement.


This will be the first time a female figure will be featured on the bottles of this liquor brand in its 200-year history.

The company will also donate $1 for every bottle made to organizations espousing women’s causes. A total of up to $250,000 (around P13 million) in donations is expected.


Jane Walker Edition will become available around the United States starting March with a suggested retail price of $34 (about P1,700) per 750ml bottle.  /ra


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TAGS: female icon, International Women’s Day, Jane Walker, Women's History Month
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