It is said that when it comes to looking for the future of fashion, look to Japan, and this covers almost everything, including eyewear. This summer, Filipinos will get an idea just how the Japanese give eyewear that cutting edge in style when Jins, the biggest eyewear chain in Japan, opens in Metro Manila.
Jins isn’t your usual eyewear store and its line not your typical eyeglasses. Its store is designed like a pop art gallery, as what the Filipino lifestyle media discovered during a press trip this week to Tokyo to be introduced to the Jins design experience.
With around 60 stores in Tokyo, 300 stores all over Japan, Jins is the biggest eyewear chain in Japan. It will bring a huge variety of eyewear design to the Philippines.
It will be brought in by the Suyen Group headed by Bench chairman, Ben Chan. It’s a perfect partnership between the Philippines’ biggest lifestyle brand and Japan’s biggest eyewear brand.
Like an art gallery
The brand is more than just eyewear specs, it offers a visual experience. Jins Japan has collaborated with graphic artists, architects from Japan and other countries in designing both the eyewear line and their stores, showing the Japanese commitment to fine craftsmanship and design.
Jins has collaborated recently with British product and furniture designer, Jasper Morrison, in designing a series of spectacles, his first time to design eyewear.
Jins stores look more like pop art installations, with unique visual statements to offer a design experience. Among the renowned Japanese graphic artists and architects Jins has worked with are Teruhiro Yanagihara and Sou Fujimoto.
Trademark speed and efficiency
The Japanese trademark of meticulous service and efficiency is reflected in the eyewear chain. It takes only less than an hour to have your eyes checked and have your specs ready at Jins—provided the graded lens are available.
Jins Philippines is set to open this summer.
Check their official Instagram account, @Jins_Philippines and Lifestyle for more updates.