Anna Wintour is moving into activewear, with a sneaker project for Nike’s Air Jordan brand.
The United States Vogue editor-in-chief has teamed up with the sportswear giant on a limited-edition capsule collection of fashion sneakers dubbed “AWOK,” in reference to the acronym she uses to approve fashion stories at the publication.
According to Vogue, the collection comprises two shoe styles, reinterpreted in homage to the fashionista: the Air Jordan 1, which comes in crimson or white leather, and the Air Jordan 3 SE, featuring a touch of black or red tweed. Both designs are stamped with AWOK on the sole, but while the AJI Zip AWOK will launch on July 21, fans will have to wait until Sept. 7 to get their hands on the AJIII SE AWOK. A portion of the sales proceeds from the shoes will go to Vogue.
To promote the project, Wintour has stepped in front of the camera to film a tongue-in-cheek video that shows her sporting a pair of the AJIs in bright red, while sitting at her desk, editing news stories for the magazine and shooting hoops. Naturally, she doesn’t miss a single shot. JB
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