There are reasons to be more conscious on where our clothes and beauty products come from and how they are made. It’s not just a passing trend. Having a more sustainable approach to using up the earth’s resources is a necessity.
But it’s not that easy. It’s about adapting a sustainable lifestyle. There is always an adjustment phase, to do away with our old ways.
Subscribing to sustainable fashion and beauty is no different. The first step is awareness. When you remind yourself constantly of which ones are ecofriendly brands, you will gravitate more toward them.
There are a number of brands that practice caring for the environment.
Accessible
Human Nature’s products are made without parabens or harmful chemicals. The sunblock, for example, is made with ingredients that aren’t harmful to corals.
V&M Naturals, a local brand that first drew attention online, promotes a waste-free environment by using only local and natural ingredients for its product line, from face oils to body care.
Internationally, some cult favorites have long gone green.
First was Davines. Part of its core values is sustainability through zero-impact products like Essential Haircare and SU Suncare. It likewise creates zero-impact salons that run on renewable energy.
RMS Beauty, a favorite among A-list makeup artists, has products with “raw, food-grade and organic ingredients in their natural state.”
Natural sourcing
Another brand to consider is Burt’s Bees. The company believes and practices natural sourcing. This goes hand-in-hand with nourishing formulas that don’t use chemicals. It also also sustainable packaging.
In the fashion world, brands like Reformation and Rag & Bone have ecofriendly leanings. Reformation uses the “most efficient, ecofriendly and prosocial technologies and practices.” When they make clothes, they make sure they lessen waste, water use, and their energy footprint in the process.
There’s also Susi Studio, the Los Angeles brand that has become Emma Watson’s favorite for its sustainable vegan shoes. Susi believes that being cruelty-free also applies to what we wear. It makes stylish but comfortable shoes that don’t harm animal rights. Incidentally, its factory in Hong Kong is run entirely by women.
Back here at home, there’s Eairth, a brainchild of designer Vivian Ramsay, which makes clothes naturally dyed with turmeric, flowers, Madder root and other natural materials. This is to do away with the chemical dyes that pollute the ocean.
Hoping to see more brands follow their lead.
