Puma is strengthening its ties with the luxury fashion industry via a new collaboration with Karl Lagerfeld.
The German sportswear brand has teamed up with the designer’s eponymous label on a capsule collection of menswear and womenswear pieces, WWD reports.
The focus of the collection will be Puma’s Suede 50 sneaker, which celebrates its 50th birthday this year and has been the subject of multiple creative collaborations over the past few months. Lagerfeld’s take on the shoe comes in the form of two different unisex styles inspired by his own personal uniform of a black tuxedo, white shirt and sunglasses.
The series will also feature a jumpsuit and cropped t-shirt for women, menswear separates such as a hoodie and sweatpants, and accessories including a bag and baseball cap. The line will go on sale worldwide on Oct. 19.
The move is the latest in a string of high-profile collaborations undertaken by Lagerfeld’s brand, which unveiled a capsule collection with supermodel-of-the-moment Kaia Gerber at the end of August.
The creative also released a limited-edition beauty collection with Model Co earlier this year, and joined forces with his personal assistant Sebastien Jondeau on a curated menswear capsule that debuted at the Pitti Uomo trade show back in January.
Puma has also been racking up celebrity collaborations of late, enlisting the help of The Weeknd, Sonra and Hello Kitty, to name just a few. JB
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