Miss America ratings fall amid drop of swimsuit competition | Inquirer Lifestyle
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Miss New York Nia Franklin reacts after being named Miss America 2019, Sunday, Sept. 9, 2018, in Atlantic City, N.J. (AP Photo/Noah K. Murray)

Miss America ratings fall amid drop of swimsuit competition

Miss New York Nia Franklin reacts after being named Miss America 2019 Sept. 9, 2018 in Atlantic City, New Jersey (AP)

NEW YORK — The Miss America ceremony subtracted the swimsuit competition for the first time in its 98-year history, and subtracted one million television viewers, too.

The Nielsen company said 4.34 million people watched the annual ceremony on ABC Sunday, down 19 percent from the 5.35 million viewers last year. Declining viewership has been a consistent trend for the pageant over the past few years.

With Miss America now under the leadership of former Fox News personality Gretchen Carlson, the swimsuits were left behind. Instead, they were replaced by onstage interviews where contestants talked about President Trump, the NFL player protests and other topics.

Yet the decision has been the subject of criticism. Minutes before the nationally televised broadcast began, a comedian warming up the crowd mentioned there would be no swimsuit competition, drawing loud boos from the audience.

It was the pageant’s lowest viewership since 2009, when it was shown on cable’s TLC channel and reached only 3.54 million people. It returned to broadcast TV on ABC in 2011, and its audience has gotten as high as 8.6 million in 2013.

New Yorker Nia Franklin was crowned Miss America on Sunday.

Viewership has declined steadily in recent years, from 7.1 million in 2015, to 6.29 million in 2016 and last year’s 5.35 million.

Buoyed by two NFL games, NBC won the week in prime-time, averaging 9.3 million viewers. CBS had 3.8 million, Fox had 3.52 million, ABC had 3.45 million, Univision had 1.32 million, ION had 1.3 million, Telemundo had 1.25 million and the CW had 740,000.

ESPN was the week’s most popular cable network, averaging 2.57 million viewers. Fox News Channel had 2.26 million, MSNBC had 1.99 million, USA had 1.38 million and HGTV had 1.35 million.

ABC’s “World News Tonight” topped the evening newscasts with an average of 8.3 million viewers. NBC’s “Nightly News” had 7.5 million and the “CBS Evening News” had 5.9 million.

For the week of Sept. 3-9, the top 10 shows, their networks and viewerships: NFL Football: Chicago at Green Bay, NBC, 22.12 million; NFL Football: Atlanta at Philadelphia, NBC, 19.03 million; “NFL Pre-Kick Show” (Thursday), NBC, 15.61 million; “NFL Pre-Kick Show” (Sunday), NBC, 15.41 million; “NFL Weather Delay,” NBC, 12.76 million; “The OT,” Fox, 12.33 million; “America’s Got Talent” (Tuesday), NBC, 10.7 million; “Football Night in America,” NBC, 10.46 million; “America’s Got Talent” (Wednesday), NBC, 9.89 million; “NFL Opening Kick-off Show, NBC, 8.73 million.

  • another_conservative_in_exile

    Gretchen Carlson didn’t win Miss America because of her opinions. She wasn’t hired by Fox News because of her opinions either. Her career was based solely on her looks, not her intellect. Now she is trying to rewrite her own history, but failing, because she is relying on her intellect. Pageant’s over.

    • starwars143

      when did you talk to fox

  • WeAry_Bat

    Beauty contests are supposed to be a celebration of the woman inside and…outside.

  • Dora

    The oscillations of amount body cover on pageants can probably be described by some form Langevin equation.

  • kingkongbundy

    Time for the liberal SJWs to fall flat on their faces and eat humble pie.

  • BoyBukol

    Kaya laging talo ang Ms.America sa Ms.Universe kasi pulos itim ang kanilang panlaban.

    Imagine, 47 white women and a black woman always win the Ms.America.

    • ab ab

      Whah? Isa ka pa

    • xfme

      the usa representative for ms universe is sourced from the ms usa pageant not ms america. the winner of ms america doesn’t compete in any international pageant.

  • Fatima Phoenix

    Beauty contest nga naman kasi. Tapos ayaw niyo pakita beauty nung katawan? Sana nag-quiz bee or extemporaneous speech contest na lang kayo kung salitaan lang pala mangyayari.

  • BuDotz

    political correctness sucks! lol

  • Piel

    A beauty contest without the swimsuit competition is a fashion show and is not actually a beauty contest.