After makeup, fashion and cookbooks, model and social media star Chrissy Teigen is adding cookware to her food and lifestyle portfolio, this time in a collaboration with Target.
Named after her cookbook, The Cravings by Chrissy Teigen is a collection of kitchen tabletop and cookware items that include everything from cast iron Dutch ovens, cutlery, glass and dishware.
It’s a savvy, entrepreneurial move for the A-list influencer, as the cookware launch will coincide with the launch of her sophomore cookbook “Cravings: Hungry for More”, which hits store shelves (including Target) Sept. 18.
The collection will feature 40 items ranging in price from $4 to $140 (about P200 to P7,500) for a 12-piece cookware set.
Teigen’s line will compete with other celebrity-branded kitchenware at Target, including cookware from Ayesha Curry and Rachael Ray. JB