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Harujuku, Omotesando, Shibuya—these are three of the most iconic places in Tokyo, Japan. “Organized chaos” is how people describe the vibe of these bustling urban destinations.
They’re also the perfect setting for shooting street #OOTDs (outfit of the day). To be You’s Tokyo-based photographer Mark Anthony Yamada spent an afternoon following kawaii girl, Miss Japan 2018 Yuumi Kato, who will represent her country in the Miss Universe beauty pageant in Bangkok, Thailand, in December.
Soft florals
Making the most of the summer weather, Yuumi wears a white embroidered floral dress shirt paired with sexy denim shorts.
Three-fourth sleeves floral dress shirt, distressed denim shorts, Bench OJ
Pretty in pink
This soft, flowy and ruffled pink blouse is as versatile as its gets. Wear it for casual or dressy engagements.
Army up
Army-inspired pieces have become a style staple regardless of season, and this long-sleeve olive dress shirt with floral embroidery will definitely last beyond the fast-changing trends.
Long-sleeve army dress shirt, tattered skinny jeans, Bench OJ
Amazing lace
One of the most romantic fabrics, lace can look both feminine and fierce, when you pair it with tattered jeans.
Attitude on the go
Tokyo is the place to dress up. Turn heads with this statement long vest, black top and floral denim jeans. Don’t forget to wear them with attitude.
Photography and Styling Mark Yamada