The marriage of classic, American style with chic urban wear is undoubtedly the emergence of a relevant clothing line that resonates with every contemporary man. Cue in The Fall 2018 Tommy Hilfiger and Lewis Hamilton Collection – the very essence of a young gentleman thriving in the streets of modern day.
Fall 2018 TommyXLewis marks the first collaborative collection between iconic American designer Tommy Hilfiger and four-time Formula One World Champion and Tommy Hilfiger Menswear Global Brand Ambassador Lewis Hamilton. The collection embraces the brand’s sportswear roots coupled with Lewis’ aggressive yet accurately bold and playful personality. Widely regarded as the best driver of his generation, Lewis continues to evolve into a multi-faceted influencer and fashion icon. “I’m always setting new goals for myself, both on and off the track, embracing every opportunity that exists and never letting anyone or anything get in the way.”
Lewis’ personal twist to every design takes inspiration from his array of tattoos, luxury street style wardrobe, and his lucky number 44. Think striking colors, sporty touches, heritage pieces, and versatile shapes evident in a wide array of apparel, footwear, accessories, underwear and socks. Its unique logo features the brand’s iconic flag positioned between Lewis Hamilton’s initials in Old English Gothic typeface and Sky Captain color, inspired by the designs used for his personal tattoos.
Modern street style paired with timeless home-grown pieces exude in each tailor-fit piece of the collection. Matching mod track pants and oversized tops, contrasting patch work patterns and skinny denims, versatile parkas with colored footwear – the collection screams statement looks that keep that cool and comfortable vibe.
The timeless styling is no less an open invitation that makes the collection relevant as ever. “It’s a celebration of our brand DNA but at the same time it’s something totally fresh for us, which can only come from collaborating with partners who share our values and drive”, Tommy acclaims.
Ultimately, the TommyxLewis campaign reflects what every man should strive to embody – an achiever fueled by passion, dedication, and the utmost belief that anything is possible.
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