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French fashion company may partner with smartphone game ‘Azur Lane’ for custom luxury bags

/ 05:09 PM December 04, 2018
Louis Vuitton, Azur Lane

Image: Twitter/@hagitcho

When a well-known brand like Louis Vuitton partners with pop culture images like mobile game Azur Lane, it becomes understandable that a fan can get a little excited.

Such was the case when Japanese illustrator and Twitter user “@hagitcho” teased one of his latest projects. In a Nov. 26 tweet, the artist shared what she described as an LV bag being hand-painted with the shipgirl Taiho from Azur Lane.


“I had the fantastic opportunity to watch this remarkable Louis Vuitton piece in action. I didn’t expect her to paint in analog! I’m not sure of the details, but it seems to be an official project. Magnificent!” wrote “@hagitcho,” as reported by SoraNews24.

Louis Vuitton, Azur Lane

Image: Twitter/@hagitcho

Given that the artwork was painstakingly applied by hand, it may come out as a limited-edition product. Plus, the combination of LV and a hand-painted design could also mean it will be an expensive collector’s edition item for fans of Azur Lane.


Nonetheless, fans were excited at the prospect of a limited-edition LV/Azur Lane bag. The tweet by “@hagitcho” has since been liked over 20,000 times.

LV bags in the Japanese market typically fetch around 200,000 to 400,000 yen (around P92,000 to P185,000) each. A custom bag could go up to 500,000 yen (about P231,000). Despite the obvious financial hurdle, there will still be some dedicated fans who would have enough disposable income to purchase such an item and add it to their growing collection.

Azur Lane is a mobile game featuring anthropomorphized anime girls inspired by real-world ships. The player may collect these “ship girls” by building and sending them out on missions to make them stronger. Certain events offer limited-edition ship girls, costumes and other items for players to collect.

The French brand also did a collaboration with “Final Fantasy XIII” in 2016 where lead game character Lightning modeled the Series 4 line of the spring and summer collection.  Alfred Bayle /ra


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TAGS: Azur Lane, limited edition, Louis Vuitton, Luxury Bags
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