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Metallica releases new ‘Enter Night Pilsner’ beer

/ 03:50 PM January 16, 2019
metallica beer

Enter Night Pilsner. Image: Arrogant Consortia via AFP Relaxnews

Hot on the heels of their sonic-aged whiskey, headbanger group Metallica is set to release a new beer named after one of their most iconic songs: “Enter Sandman”.

Styled after traditional Northern German Pilsners, brewer Arrogant Consortia, an imprint of Stone Brewing, calls Enter Night Pilsner “hop forward” with a bitterness on the finish.

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It’s the latest release in Metallica’s alcohol merch portfolio.

Last summer, the group launched Blackened, also named after one of their popular titles from the 1988 album “…And Justice for All”.

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A blend of bourbons, ryes and whiskeys from North America, the spirit was aged by blasting it with the band’s heart-thumping tunes via a custom-made subwoofer (a loudspeaker designed to reproduce low bass frequencies) that amplified low hertz sound waves; it is a method that claims to change the shape of the whiskey.

Meanwhile, Enter Night Pilsner will get a full United States roll-out over the next few months. A global release is set for Europe, Australia and China this spring.

Metallica joins fellow heavy metal rockers AC/DC, KISS, Iron Maiden and Def Leppard in the beer brewing and merchandising business. JB

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TAGS: Arrogant Consortia, beer, Enter Night Pilsen, Metallica, Rock
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