Sophisticated and luxurious, D1 Milano’s exciting brand of premium fashion watches is set to make a splash in the Philippines with its launch.

A native of one the world’s fashion capitals, D1 Milano is an Italian watch manufacturer of premium fashion watches. Headed by a young Italian visionary, the brand is set to grow its reach this side of the world.

Putting a premium on offering clients sophistication and luxury at accessible price points, D1 Milano is able to come out with a great selection of timepieces that appeal to both men and women.

Man with a vision

Headed by CEO Dario Spallone, a 26-year-old entrepreneur, D1 Milano started out as a concept he came up with while he was studying in Bocconi University of Milan. He tested his business idea at the Bocconi University Business Incubator in 2014, where it gained tremendous traction. In just a year, Dario had his company’s headquarters set up in the Dubai Design District in 2015 to turn what was originally his school project into a thriving global brand.

While the brand is his original concept, Dario likes to share the praise with his team as growing D1 Milano into what it is today is for him, a collaborative effort, “It is not a brand that draws its inspiration from my view or from any one individual view in particular, but it takes its inspirations from the synergy of all the team members involved.”

It has always been his dream to come out with a cool, recognizable, and accessible watch brand, which is why he is excited to see D1 Milano continue gaining a steady following worldwide.

Currently, the brand already has offices set up in Milan, Dubai, and Hong Kong, proving its massive appeal and very impressive growth. D1 Milano is currently available in over 500 sales points with a strong presence in monobrand stores such as Luisa Via Roma, La Rinascente, Selfridges, Harvey Nichols GCC, and Lane Crawford to name a few.

Enjoying incredible growth in just less than 10 years since its “birth”, D1 Milano has become known to be one of the fastest growing watch brands in the world.

When asked about D1 Milano’s appeal, Dario shares, “Someone who would wear D1 Milano is cool, who plays by the rules but has some unique detail that they like to look at that makes them stand out. We say people who wear our watches wear their attitudes, this is a watch that gives you social recognition even if it doesn’t cost $10,000. It’s not about the price. This is a watch that you can wear everyday and don’t feel it but at the same time it makes you proud because it differentiates you, it shows that you care about details, about trends about style.”

D1 Milano’s aesthetics are reminiscent of 1970s Italian fashion, which has become popular today. Featuring simple and clear lines, each D1 Milano watch is able to put better focus on the smaller details to make each piece more impactful and unique. From selecting the best materials to the finishes of the watches, D1 Milano’s pieces exude pure Italian design that is well appreciated and admired by clients worldwide.

Take your pick

There are 4 collections within the brand that caters to a wide variety of customers: The Polycarbon, Ultra Thin, P701, and The Super Slim.

The Polycarbon collection is D1 Milano’s bestselling timepiece. Without compromising quality, the entry-level watch is a thin and lightweight 40mm quartz with a black Luminova finish on the hands. Made for those who are always on the go but wanting to look sporty-chic, the Polycarbon comes with either a silicone strap or Polycarbon bracelet and will retail from P8,000 to P11,800.

The Super Slim collection features a stainless steel case of either a 36mm or 40mm case and comes with an interchangeable strap options. So whether you prefer a Perlon, leather or Milanese strap/bracelet, the Super Slim collection has something to offer for the chic and fashionable wearer with retail prices starting at P11,500 to P13,800.

Introduced in 2017 with a supple Italian suede leather strap and later a full stainless steel bracelet, the Ultra Thin has become another bestseller in a very short period of time. The unisex collection comes in 38mm or 40mm with strikingly luxurious and elegant lines found on the case and hands of the watch. The Ultra Thin collection features a variety of straps such as nylon, suede, a wide range of natural leather straps, and stainless steel bracelets. The retail price starts from P18,200 to P23,800.

Chic and supremely comfortable, the eye-catching yet agile design of the P701 collection brings together all the hallmarks of the D1 Milano brand to create the perfect everyday watch. The collection uses a 1.55mm stainless steel case with an Automatic movement and paired with either a rubber strap or stainless steel bracelet. Available in both Skeleton dial or a solid black dial, the P701 stands out from the crowd as a serious statement piece. The retail price starts at P34,200 up to P43,800.

Don’t miss the chance to be one of the first to own a D1 Milano timepiece in the Philippines! Make sure to check out its different collections in Swissgear Greenbelt 1, Wristpod Uptown Mall, Robinsons Ermita, SM Megamall, Swissgear SM North, Shangri-La Mall, and SM North EDSA.

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