Salty or sweet? New survey reveals American snacking trends across the US

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When it comes to snacking in the U.S., a new survey shows that New Yorkers are traditionalists, Angelenos prefer cheesy, spicy snacks, and Texans have a major sweet tooth.

Chips
Image: FuatKose / Istock.com

That’s according to the results of a Frito-Lay survey published on March 4, or “National Snack Day” in the US, which polled 2,200 respondents and divided them into different flavor profiles.

Traditionalists
These snackers are purists who prefer potato chips, nuts or seeds, and are most likely to be based in New York and California.

Daredevil Foodie
The second most popular snack profile, young adults living in Dallas, Atlanta, Houston, Miami and Los Angeles are more likely to be “daredevil foodies,” which is all about cheesy, bold and spicy flavors.

Sweet Tooth
Third up, respondents in Texas and Michigan are more likely to have a sweet tooth with a preference for candy and cookie snacks. NVG

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