Mondelez Philippines aims to lead the future of snacking in South East Asia and the Philippines by empowering people to snack right, with the right snack, for the right moment and made the right way. To lead, the Company innovates boldly, entering new segments by banking on its global snack expertise, an example of which is the newly launched Cadbury Dairy Milk Bubbly chocolate.
Manila, Philippines – April 2019. Are you a snacker? These days, more and more people are turning to snacks to meet their needs for nutrition, convenience, energy, or enjoyment. There is an increasing snacking need in South East Asia, including the Philippines. The way people live today is changing the way we eat. There are now more snacking opportunities with more people on-the-go, and seeking heightened snacking experiences. In fact, snacking is a large and growing behavior around the world, with around $1.2 trillion spent on snacking products every year. It’s even predicted to grow faster and bigger than the broader food industry.
For a company that aims to empower people to snack right, Mondelez Philippines sees great opportunities to provide consumers with the right snack, for the right moment, and made the right way. “The world of snacking is changing fast and we need to continue to adapt, be agile, and move fast to win in snacking. It’s a space we have been growing in for the past 56 years in the Philippines and one which we want to lead in the future. We’re all about snacking,” shares Mondelez Philippines’ Arlene Amante, Senior Brand Manager for Chocolates Equity and Innovation, South East Asia.
To date, Mondelez Philippines’ chocolates brands Cadbury Dairy Milk and Toblerone continue to gain Filipino consumers’ interest and love, holding leadership positions in the premium chocolates category in the entire country.
“To win in snacking, we’re looking at why people snack – what drives them to choose their snacks? We’ve seen that they continue to prefer their trusted brands like ours, but they continue to expect more in terms of offering, value and quality,” adds Amante. Consumers want delicious snacks they feel good about eating.
Cadbury Dairy Milk Bubbly– the newest snack offering from Mondelez Philippines. It’s a disruptor in the fast-changing consumer landscape because it is the first-ever aerated chocolate to be launched in the country by the company, with innovative bubbles on the inside and on the outside. Launched in India, Malaysia and now in the Philippines, Cadbury Dairy Milk Bubbly leverages on the snacking and chocolate-making expertise of Mondelēz International globally to create this one-of-a-kind chocolate bar that offers more heightened snacking experiences for consumers. It’s a snack that’s new, unique, and which you can enjoy in the moment. Now available in supermarkets and convenience stores nationwide, you can enjoy this new snacking treat for yourself.
“We’re consumer-centric, always thinking ahead by relentlessly innovating to ensure we stay ahead of the trends and our consumers’ needs,” Amante ends. “With Filipinos’ naturally bubbly nature, we believe that Cadbury Dairy Milk Bubbly will be perfect for every Pinoy looking for an exciting taste and gastronomic experience. It will also help us strengthen our snacking leadership in the Philippines to provide the right snacks for consumers, for the right moment, and made the right way.”