Internet, it’s time to have a freakout. Keanu Reeves is Saint Laurent’s face for its A/W ’19 campaign. The ’90s lives on and its golden boy is taking the spotlight.
Saint Laurent launched the campaign over Instagram today. Shot by David Sims, the photos show Reeves in all things good about, well, being Keanu. The nonchalant look, the cool vibe, the classic boxy jacket and jeans. The aviator sunglasses. Somewhere in the background of this shoot, we can hear a soundtrack that sets a #mood.
Reeves takes over campaign duties at Saint Laurent from Travis Scott. The rapper was the star of the label’s S/S ’19 menswear release.
It looks like the Reeves may have a few more surprises this year. The Saint Laurent drop comes right after KeanuCon: the first Keanu Reeves movie convention which was held in Glasgow last Apr. 27 and 28.