According to the Philippine Statistics Authority (PSA), “The level of urbanization in 2010 or the proportion of urban population to the total population was 45.3 percent. This means that, of the 92.3 million population in the Philippines in 2010, 41.9 million lived in areas classified as urban. The rural population or those who lived in areas classified as rural numbered 50.5 million and accounted for 54.7 percent of the total population.” In 2017, the level of urbanization increased to 46.68 percent, based on the data provided by Statistica.
The relatively slow increase in the number of urban dwellers in that span of seven years may be attributed to the phenomenal growth of suburban communities, or the residential developments in Metro Manila’s sprawling peri-urban fringes.
For many years, the metro’s traditional residential suburbs in Parañaque, Las Piñas, Muntinlupa, Marikina, and Quezon City have attracted an army of white-collar employees. Due to the booming housing industry fueled by the demand from overseas Filipino workers, expats and retirees, many developers looked further afield. Soon after, municipalities in Laguna, Cavite and Batangas to the south, and in Bulacan, Pampanga, Tarlac and Nueva Ecija to the north, started hosting countless residential projects to provide dwellings to Metro Manila’s ever-growing population and to the families of overseas Filipinos. This suburban sprawl paved the way to the birth of the Greater Manila Area (GMA), which refers to the contiguous urban zones on the outskirts of the National Capital Region.
To meet the ever-growing demand for affordable yet convenient and quality residential units, the country has seen a growth in the number of developers venturing into the real estate industry.
Avida Land as a market leader in providing quality homes for the growing middle class
With 94 projects in 24 strategic locations nationwide as of early 2019, Avida continued—and still continues—to expand. Among its most notable estates that offer house and lot properties are Nuvali in Laguna, Alviera in Pampanga, Altaraza in Bulacan, Vermosa in Cavite, and Northpoint in Bacolod.
All these real estate developments share three distinct characteristics that make them a cut above the rest. These characteristics are value for money, value of appreciation, and trusted brand.
Value for money
Avida Land, Ayala Land, Inc.’s subsidiary, provides convenience, tranquility, and safety within their communities to middle-income earners—be they full-nesters looking for their dream house, OFWs who have always dreamt of better lives for the families they have left behind, immigrants who have decided to go home for good, couples who are just starting to build their own homes, or enterprising Pinoys who are looking for real estate investments that they can convert into a cash cow.
Most of the communities of Avida are self-supporting estates where the residential, commercial, institutional, entertainment and, in Nuvali and Alviera’s cases, industrial components are seamlessly incorporated into one attractive package. Offering maximum sustainability, Avida provides a space where one can enjoy the full benefits of living close to nature while taking pleasure in having all the things that he needs within his reach.
All of the Ayala Land Estates, where Avida is part of, are also strategically located and highly accessible through major thoroughfares—providing more opportunities in the vibrant towns and cities to which the properties belong.
Value of appreciation
For potential buyers and investors, local and international alike, investing in Avida properties proves to be a financially sound and rewarding decision as it yields lucrative returns. Avida real estate developments offer the highest rate in land value appreciation. (In Nuvali, for instance, residential lot values rose from P9,400 to P18,000 per square meter and commercial lot values rose from P20,000 to P40,000 in just 7 years.)
Two major factors that apparently contribute to this significant appreciation of the Avida properties are its irresistible appeal of self-sufficiency, sustainability and contemporary lifestyle right at the heart of a green environment, and the success of their marketing strategy in positioning Avida properties as perfect communities for a well-balanced way of life. The breadth and depth across their product lines guarantee that there is something for everyone.
Backed by the solid and sterling reputation of the Ayala name, Avida Land, the mid-range brand of Ayala Land, has managed to be one of the biggest and growing segments in the industry as evidenced by its impressive project portfolio which it has built over a span of 28 years. With an uncompromised commitment to quality, Avida focuses on enriching the lives of the hardworking middle class by offering their families a home to be proud of—one that is nestled in a peaceful and safe community, accessible to public transportation, beautifully and practically designed, and one that will prove reliable performance over time.
Avida takes pride in being responsible corporate citizens that empower their employees to deliver products that exceed the clients’ expectations. Their sustainability advocacy ensures that all their developments make the least impact to the environment.
Indeed, the importance of knowing the reputation of a real estate developer cannot be stressed enough.