WATCH: Why Nicole Andersson and BJ Pascual would dare to wear couture on ordinary days

Sometimes, fashion is about taking risks and not caring about what other people say. We ran with this idea at the launch of Style Me Now, the new show on E!  We challenged Camille Co, Kiana Valenciano, BJ Pascual, Jess Wilson among other fashionable personalities, including Style Me Now‘s host Nicole Andersson, to step out of their comfort zone.

We showed them photos of different wild outfits and asked them where they would wear them if they’d be forced to. Find out how some can rock a full couture look to the grocery while others would save it for a big occasion.

Would you wear these looks too if given the chance?

Video by Carlos Bautista and Jill Fernandez