Fathers wear a lot of hats for their families every single day. They may be your ever-reliable driver, all-around handyman, most captivating storyteller, funniest clown, most sage-like adviser, one-man cheerleading squad, your fiercest protector, most generous financier, most eager accomplice, or the most unwilling stand-in for your mothers when they are not around.
SuperDads are also known to be versatile in adapting to different circumstances. Depending on what a particular situation calls for, your dad may be as firm and unrelenting as steel one minute, and as soft as putty in your hands the next. He may be succinct like a mime artist, or a motormouth like a disc jockey. He may be the epitome of the fearless Achilles in Homer’s Iliad or the bundle of nerves that is Scooby Doo. He may be as devoid of emotions as a mannequin, or as sentimental as a balladeer.
However, if there’s one thing that all dads share – regardless of their age, race, economic status, or academic background— it is their unconditional love for their children.
Parenthood does not come with a manual, but when you came along, your father promptly accepted the obligation and challenge of raising you. He worked hard and sacrificed so much for you. When you were younger, he would try to instill values and set good examples for you to emulate for when your turn at parenting comes. He tried to teach you how to be strong and tough, and how, after a fall, you should get up, brush yourself off and keep going. You learned so much about sports and street games because of him. When you had DIY projects in school, he was always your reliable, know-it-all partner. When you turned into a very socially active adolescent, he willingly retreated into the shadows and allowed you to enjoy life with people your age. When you had your first heartache, it was on his shoulder that you cried your heart out. In today’s digital age, he still continues to try – this time, to make his presence felt amid the ever-present temptation of a host of gadgets and mobile devices that you possess. Most importantly, your father is constantly there to assure you that, whatever happens, and no matter the odds, he’s always got your back.
Watch this funny yet heartwarming video entitled “Gotcha.”
This Fathers’ Day, it’s your turn to show him that you appreciate all his efforts throughout all these years. He is used to staying in the background but, for now, turn the glaring spotlight on him. Your dad always puts the family first so, for once, make this day dad-centered by planning the celebration based on the things that will truly make him happy.
And there’s no other place to take him to than the SM Supermall nearest you, where everything you possibly need is within reach!
For the athletic, active and sporty dad, there is a great deal of stores where you can buy him his gears, shoes and apparel, or his exercise machine, workout kit and fitness smartwatch. For the movie junkie, take him to the SM Cinemas and let him watch his favorite movies to his heart’s content. For the book worm, mountains of books are waiting for him in SM Supermalls’ bookstores. For the professional and stylish dad, treat him to a haircut, facial treatment and body massage, or take him to his favorite boutique for his suit and tie. For the gamer and techie, there are entire floors of stores dedicated just for people like him. Is your dad a frustrated singer? Bring him to a KTV hub where he can channel his inner rockstar. Is he a boy in a man’s body with a massive toy collection? There are lots of stores that offer all sorts of collectible items and toys for the big boys that will surely make his eyes twinkle with excitement. If your dad is a foodie, on the other hand, SM Supermallsare teeming with restaurants where you can take him for a sumptuous feast. For a fur daddy, you can also include in the fun his beloved four-legged children because there are grooming salons that cater to their every need and whim. Or for a regular dad wanting to spend the day with his family for some fun activities, SM Supermalls will not disappoint. You can bring him to the SM Bowling & Leisure Center where you can all play in their state-of-the-art and fully-automated bowling facilities and modern billiards area; the SM Ice Skating Rink where you can enjoy a freezing adventure while inside a comfortable tropical location; the Breakout Philippines to experience the first real-life Escape Room game in the country; or the Timezone family amusement arcade center for some thrilling arcade games that do not fail to bring out the kid in anyone.
According to Jonjon San Agustin, SM Supermalls SVP for Marketing, 4.2 million people troop to SM Supermalls every day, and each one of them has a story to tell.
So, make time to listen to your often silent, generally cool Dad, spend the day together, and create happy memories with him that will surely last a lifetime. Make your father feel loved and appreciated when you pamper him during #DadsDayAtSM2019.
As the king of your family, he deserves nothing less.